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As cannabis continues to go mainstream with more and more countries legalizing the product for both medical and recreational purposes, the importance of packaging and partnering with the right packaging provider remains a crucial part of a brand or company’s success.
When done correctly, the right cannabis packaging protects your product’s integrity while highlighting and differentiating your cannabis brand or company story. The physical packaging can also be viewed as a “legal” document - all the various packaging options (jars, tinctures, tins, bags etc.) need to comply with federal and local labeling regulations.
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Packaging and design of the product play a significant part of the overall user experience, as well as the ultimate buy decision. Having a great product alone is not enough, as buyers are looking for something with a “look and feel” that they can relate to.
For example, in the U.S. (where cannabis remains federally illegal) more than 22% of cannabis consumption is by millenials. It is well documented that, in general, millennials care deeply about the ethos of a brand and what it stands for.
Given the significance of packaging and design, it is important for a brand or company to find the right long-term cannabis packaging partner. Some of the characteristics that cannabis companies may want to consider when assessing the right packaging partner include:
●A deep understanding of the cannabis industry and a solid track record working with reputable cannabis clients;
●Understanding of the regulations and proactive in working through any labeling and/or design issue concerns with you directly;
●Food safe and child resistant packaging (and the appropriate reports to evidence this);
●Providing a broad range of packaging options at competitive prices without sacrificing quality;
●Executing in a timely fashion with honesty and integrity.
Although there are numerous cannabis packaging providers in this growing industry, it can be difficult to find one that offers the full range of services and products that you will need.
Overall, you want to find a long-term cannabis packaging partner that views the relationship as an important partnership, where the packaging vendor is interested and truly invested in your company’s success and growth.
